Top 10 Most Expensive Brands of the World.
According to Wikipedia, the brand is the mark of a manufacturer and a trademark of high reputation among consumers.
We should note that the brand concept is narrower than the concept of a company; a company may have several brands, for example, Google is a brand and the Alphabet is a company.
In this article, we gathered up-to-date information on the most valuable global brands.
We recommend that you look and compare with the list of the largest companies by market size.
Let's start.
The World's 10 Most Valuable Brands
1-Apple
Industry: electronics, information technology.
Products: Personal computers and tablets, mobile phones, music players…
Apple is the most expensive brand in the world. Today, the company logo is probably recognized by many, because Apple has become the most successful and powerful brand, truly estimated by experts from rating agencies to be worth $ 182.8 billion.
The company was founded on April 1, 1976, by Steve Wozniak, Ronald Wayne, and Steve Jobs. The trio initially began assembling home computers and producing PC-specific models, but their greatest success came in recent years when Apple launched its line of mobile products - iPhone smartphones and iPad tablets.
Nowadays the product range is extensive and includes smart wristwatches, computers and laptops, tablets and smartphones, and more.
However, the popularity of the apple ”devices is characterized by a high-quality, stylish design and excellent marketing program offered by Steve Jobs. Today the company has thousands of offices, brand shops, and service centers with around 132,000 employees worldwide.
However, the popularity of the apple ”devices is characterized by a high-quality, stylish design and excellent marketing program offered by Steve Jobs. Today the company has thousands of offices, brand shops, and service centers with around 132,000 employees worldwide.
Apple's headquarters are located in Cupertino, California, USA.
2-Google
Sector: Internet.
Google, the largest search network on the Internet, is probably known to all global network users. Therefore, the brand «Google» is one of the most expensive in the world ranking.
Experts estimate its value at $ 132.1 billion, making it the world's second most expensive brand.
Founded in 1993 by Sergey Brin and Larry Page, the company focused on a search service that processes billions of queries a day. Thanks to the advanced search engine, the creators of the service have managed to implement one of the most powerful ad sets on the Internet, creating the largest revenue share for the company. However, this is not the only product of the company - many new projects have been developed over time. Google currently produces its own mobile devices and software intended to work with them (for example, Android OS) and owns many popular Internet services such as YouTube, Gmail, Google Maps, Google AdWords, and so on.
Center: Mountain View, California, USA
3-Microsoft
Industry: software development.
Products: Microsoft Office, Microsoft Windows, Xbox.
The internationally renowned company was created in 1975 by Bill Gates, one of the richest people in the world. At that time, Microsoft was the first software developer to recommend using bundled software for home computers to make the computing experience user-friendly and intuitive. This software - the Windows operating system - was a real breakthrough because it allowed ordinary users to easily develop their PC computing skills. The system has brought incredible success and huge profits to the company.
Today, Microsoft is also one of the leading companies in the PC software market; Releases a range of applications and new software operating systems and other software programs to work with Microsoft Office documents. In addition, Microsoft manufactures its own mobile devices and accessories, video, audio, and office equipment.
The company is based in Redmond, Washington, USA.
4-Facebook
Sector: Internet.
Products: social networking.
Facebook was developed in February 2004 by Mark Zuckerberg. The Facebook social network is recently visited by more than 1.86 billion people daily in the world. The value of $ 94.8 billion is an astronomical indicator of the popularity and demand for an Internet project. Today, Facebook makes a net profit of $ 8 billion a year due to online advertising.
Furthermore, the company is the leader in the TOP 10 list in terms of profitability, as its net profit increased by 54% only last year.
Headquartered in Menlo Park, California, USA.
5-Amazon
Sector: Retail trade.
Although it is the 5th most expensive brand in the world, Amazon is the most expensive company in terms of market value.
Amazon is an American retail company that sells and delivers different goods over the internet.
Internet users, suppliers, and manufacturers can sell any product on their own using the Amazon website as an online venue. The main business of the company is to sell only various goods. The popularity of the service has increased thanks to high-quality products, low prices, fast delivery, and a wide range of products.
The company was launched in 1994 by Jeff Bezos. The Amazon headquarters are in Seattle, Washington.
According to general estimates, the company has about 230,000 employees and currently has more than $ 55 billion in assets. Its annual turnover is about $ 75 billion.
6-Coca-Cola
Sector: food industry.
Products: soft drinks.
Coca-Cola, the world's most famous carbonated soft drink, provides net revenue of more than $ 8.5 billion annually for its company.
The famous beverage brand was founded in 1882. Today the company's product package includes drinks such as Fanta, Sprite, Diet Coke, and Schweppes. Today, the value of the oca Coca-Cola ”brand is estimated to be $ 57.3 billion due to its many assets, high profitability, large staff, and efficiency.
Headquartered in Atlanta, Georgia, USA.
7-Samsung
Industry: Electronics.
Products: Electronics, home appliances, shipbuilding, aircraft engineering, finance, chemicals, and entertainment.
Samsung was founded in 1938 in South Korea. The company is recognized worldwide as a consumer electronics manufacturer.
After a while, Sanyo merged with Samsung, resulting in the birth of the Samsung Group. . As a result, the marketing approaches and mission of the company have changed. In 1980, the first models of Samsung air conditioners appeared on the market, marking the beginning of Samsung's successful development in the field of climatic equipment production in the European and Asian markets.
In 1983, Samsung started to produce personal computers. Between 1991 and 1992, the development of the first mobile phone production line was completed. In 1999, Samsung Electronics won the Forbes Global magazine's award for consumer electronics products.
Today, Samsung Group has many production lines for various products.
The company is located in Suwon, the capital of Gyeonggi-do, Republic of South Korea.
8-Walt Disney
Sector: broadcasting, animation, filmmaking, and amusement parks.
Products: full-length cartoons.
The brand was created in 1923 by Walt Disney and his brother Roy Disney. The brand, now one of Hollywood's largest studios, started as a small animation studio. The company also owns 11 amusement parks, 2 water parks, and ABC, a large television and radio broadcast network.
Headquarters and basic production facilities are located in Burbank, California, USA.
9-Toyota
Sector: automobile production.
Products: automobiles.
Toyota, a Japanese company, started operations in 1924 and was founded by Sakichi Toyoda. Interestingly, it produced looms, not automobiles. His son, Kiichiro Toyoda, was interested in automobile manufacturing and created a division for automobile production, with funds from the sale of a patent for an intelligent production machine.
Global automobile sales reached almost $ 249.9 billion in 2017. Car sales in Japan at that time declined significantly as evidence of the company's effectiveness in the global market.
Headquarters are located in Toyota, Aichi, Japan.
10-McDonald's
Sector: food.
Products: ready meals.
McDonald's, a worldwide chain of fast food restaurants, now ranks 10th on the list of the most valuable brands. Although McDonald's capitalization declined by 11% as a result of a series of events in 2015, the company's current estimated value is estimated at $ 41.6 billion.
The company was founded in 1940 by two brothers, Mac and Dick McDonalds, who opened their first restaurant in San Bernardino, California.
Today it has more than 1,800,000 employees.
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